![]() This wasn't a fair fight, and the head of gaming at Microsoft Phil Spencer agrees. ![]() Twitch's 4.9 million Instagram followers and Mixer's 130,000 followers says it all. But for years most people saw where the narrative was going, much like the pathetic comparisons between the Zune and the iPod. It was the company's valiant effort to dethrone, or at least put up a good fight, against YouTube Gaming, Facebook ( $FB ) Gaming, and the king of all live streaming, Amazon's ( $AMZN ) Twitch. ![]() Microsoft's ( $MSFT ) attempt to get into the live streaming world started when they bought Beam, changed the name to Mixer, then fully integrated the service into Windows and Xbox products. You were too young for this world, and surely some people might miss you, but most of them will just ask "what was Mixer?"
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